In his article, “Christopher J. Bucholtz” says much of the effectiveness of social CRM is hidden. He claims that most businesses understand that they exist in a new reality; the reality that allows customers to communicate with them and with each other in new, faster and in a more pervasive way. He stresses that the emergence of social CRM social marketing, social service and a whole host of other social takes on key business functions. In his article he mentioned that there are still many businesses that are skeptical about the affects of this trend and whether or not to tap this reality. According to him In a way, they are wise, because the best practices for harnessing the power enabled by social media have not yet been documented. Without solid, visible examples of how to make the leap to being a social business, many are unwilling to take that leap themselves.
But most importantly he concludes that Social CRM does not replace traditional CRM, but augments it. Interestingly he says “Instead of a Social CRM revolution, there's an evolution”. Meaning a successful company won’t take its old CRM approach and swapped it for a Social CRM approach.
To read more about see http://www.crmbuyer.com/story/70021.html?wlc=1276825991> http://www.crmbuyer.com/story/70021.html?wlc=1276825991
No comments:
Post a Comment