Online Market Segments

In his article Scott F. Geld says that buying products and services online is huge in dollar value. Consumers spend more time online, wise marketers are spending more of their advertising budget online.

According to the writer three distinct market groups are emerging: buyers, consumers and
surfers.

Buyers

Buyers are business professionals who may be executives,engineers, managers, researchers. According to the writer this segment does not get the attention it deserves and often these people are responsible for making purchasing decisions that require sourcing supplies, materials.
services.

Consumers

home computer user who checks out commercial online services. This group is very important. They're already receptive to making purchases over the Internet.

How marketers can seize this segment? According to the writer marketers can do so by only have to make the online shopping experience easier

Surfers

are the online fun seekers. They use online technology as a form of recreation, to play games, get music and expand their knowledge. They are typically younger and fickle. And these people have short attention spans. According to him this is the most challenging group to market
to, but one with a huge potential. Surfers are an impulsive bunch. So if a product catches their eye, they'll buy online with no second thoughts.

to read the full article go to http://www.simplejoe.com/article-online-market-segments.htm